Working with the language of maps and the nervous system, the elements of Singapore landscapes are utilized to create a sense of movement through the space of the maps in the search for our identity.
The visuals that resemble a biological system are a series of new geographies that explore the connection between geology and biology. With the notions of place and perception, it engages personal geographies with the use of human anatomy.
As tools that are used to shape human behaviour, the elements of map with its lines and shapes resembles a human nervous system, reflecting the theory of an Aesthelogical Body by Edward Casey, placing body as a poetry of perception through time and space. A nervous system too, is ever-changing, a Thirdspace of a continually changing space.
The narrative utilizes a series of old Singaporean maps in sequence, examining the growth of a "nervous system" from a cell to a multitude of different nervous systems akin to our human body as Thirdspace is conceived in our nation.
“The brain – is wider than the sky.”
The human mind is the most important yet least understood part of the human anatomy. There is little understanding of this organ that allows us to function on a daily basis.
Spectrum is a seven series publication that revolves around the faculties of your mind. It covers every aspect of our brain faculties, helping us understand exactly who we are and why we do what we do.
Spectrum helps understand the mechanism of our human body by utilizing our mind to its full capacity.
Spectrum learns, unravels and it educates.
The WIP Show
The WIP festival, a partner event of the Singapore Design week, celebrates the work-in-progress of the graduating cohort in Glasgow School of Art. A tongue in cheek approach to the idea of an event of a process, the identity took on inspirations from a peep show as a prelude to our degree show in July, portraying the alluring factor and anticipation as we lead the audience on with our final steps.
Role: Creative Director, in collaboration with GSA Graduation Committee Creative Team' 2016
Discord explores how one content placed in another context will provide a different meaning.
The Haynes Car Manual is based on a complete teardown and rebuild which relates to topics on connection and disconnection, a huge part of the human condition. Therefore, Discord suggests a metaphor between a manual and poetry where both utilizes tools; working and literary devices to be put and maintained together.
“It is as ridiculous to wish to return to that primitive abundance as it is to believe in the continuing necessity of its complete deple- tion. The bourgeois view has never got beyond opposition to this romantic outlook and thus will be accompanied by it, as a legiti- mate antithesis, right up to its blessed end.”
– Marx Ernst
Memories are now the new commodity. Capitalist societies are no longer satisfied with tangible, materialistic gains and have begun looking into an intangible luxury, memories.
A fictional visual identity of a clinic that offers services for the famous or upcoming "memory-makers", artist of their own right, with the extraction and storage of memory. The clinic also acts as an in-between for "memory-makers" and "memory collectors", holding auctions and even exhibitions for the promotion of the luxury, memory.
Instinct: The Banking Collapse
A publication explores the banking collapse through the behaviours between the human species and irrational humans, with structures of perception and the portrayal of real and illusionary.
Instinct reveals deep insight of psychology and pointing out the imperfections of a human mind, revealing the mistakes committed by both individual and professional investors of the financial crisis. Because people... well people often pay no need to fine-tuned economic models by doing things that are not rations, are not in their best interst, and are justified by numbers–but by emotion.